Today’s buyers are more informed than ever—74% have done extensive research before contacting a salesperson. But that doesn’t always make selling easier. In fact, it often means your team can be eliminated before the first conversation even begins.
In this short video, discover how sales leaders can slow down the process, ask better questions, and uncover the real problems buyers are trying to solve. Learn how to adapt your approach to win complex, multi-stakeholder deals by focusing on buyer insight rather than quick solutions.
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