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Salespeople...Stop Ghosting Your Peers!
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By
David Trapani
Imagine this scenario: a salesperson reaches out to another salesperson, hoping to close a deal. But the potential buyer is unable to say 'no,' and even worse, they might ghost the seller by never returning the call.
Sound familiar? It’s frustrating because great salespeople know that effective sales require direct communication, decision-making power, and the courage to say 'no' when necessary. When we can’t do that ourselves, we become the type of prospect we all dislike—indecisive, non-responsive, and ultimately a waste of time.
The truth is, sales professionals who shy away from making decisions often struggle to relate to their buyers. Why? Because they lack the very qualities they need to influence others: confidence, clarity, and decisiveness.
Let’s aim to practice what we preach. Being decisive and honest in our own buying decisions can help make us stronger, more effective salespeople. It’s time to stop dodging the calls, own our responses, and respect the effort put into every pitch—whether we say yes or no.
