What do professional athletes and top-performing salespeople have in common?
They both practice before game time.
In sports, you’d never expect to show up to the plate or tee off without putting in some reps. Hit the batting cages. Spend time at the driving range. Work on the mechanics before you’re under pressure to perform. The same applies in sales — but too often, practice gets overlooked.
At Sandler, we believe in the power of reinforcement training, and we’ve found that when salespeople practice consistently, performance skyrockets. That’s where the AI Role Play tool comes in — think of it as the modern-day batting cage for your sales conversations.
Why Most Salespeople Don’t Practice (and Why That’s a Problem)
Let’s be honest. Most salespeople don’t regularly rehearse how they’ll handle objections, set clear upfront contracts, or deliver compelling 30-second commercials. They "wing it" in real-time — often with high-stakes prospects.
And when that happens, it’s no surprise that:
The meeting loses momentum.
The prospect ghosts.
The deal stalls… or disappears.
Practice shouldn’t happen in front of your prospects. It should happen before the call, with feedback, structure, and consistency.
Enter AI Roleplay: Practice Smarter, Sell Better
The AI Roleplay program gives salespeople the chance to sharpen their skills in a safe, low-pressure environment. Just like stepping into a batting cage or lining up swings at the range, reps can:
✅ Practice objection handling on demand
✅ Fine-tune their questioning strategies
✅ Test and improve their 30-second commercial
✅ Get immediate feedback and score their performance
✅ Build confidence and muscle memory
This isn't just theory — it's behavioral conditioning. The more you practice with real scenarios, the more natural your conversations become. When the real deal shows up? You’re already warmed up.
Practice Is a Mindset, Not a One-Time Event
Top producers don’t just attend a workshop and call it a day. They build practice into their weekly habits. AI Role Play allows salespeople to:
Practice during downtime
Revisit challenging scenarios
Track progress over time
Think about it: You wouldn’t expect to improve your golf swing by watching a video. You have to get out there and swing the club. AI Roleplay gives salespeople that repetition, without the pressure of a live sales call.
Real Growth Happens in the Reps
We’ve seen teams using AI Roleplay increase conversion rates, shorten their sales cycles, and boost confidence across the board. Why? Because they’ve put in the reps — just like the best athletes do.
If you want salespeople who show up more prepared, more polished, and more confident, this tool is a game-changer.
Ready to get in the cage and start swinging?
Contact us to learn more about how Sandler’s AI Role Play tool fits into our sales training and reinforcement process.
Let us know how Sandler of Princeton – Dave Trapani | Sandler NJ can help!
Helping salespeople and leaders grow through practice, process, and reinforcement.
