Sandler Rule #1: Sales is a conversation between adults to uncover the truth.

By Sandler

If I make the sale, I feel good about myself. If I don’t, I feel bad about myself.” In truth, how you feel about yourself before and after your next meeting is far, far more important than whether you win any given deal. And that, of course, was the point Sandler was trying to make. The outcome of a sales call should never affect how we feel about ourselves. This is, after all, a conversation between adults, not a conversation between a person in power and a subordinate. We cannot allow the prospect to control the sales call or affect our self-concept The attitude of the winner is rooted in the mindsets of collaboration and abundance.