Sandler Rule #1 - Sales is a conversation between adults to uncover the truth.
Troy challenges you to change the way you think about selling today.
Sales is not about persuasion; it’s about uncovering the truth.
Buyers don’t want a sales pitch. Gartner research shows buyers only spend 17% of their buying journey with sellers. So, your window is small and your approach is key. If sales conversations sound rehearsed rather than genuine, you may lose credibility and miss identifying true customer needs.
It's important to understand ...
- Why modern selling requires clarity, not convincing
- How the “adult-to-adult” mindset transforms sales conversations
- The hidden danger of seeking approval from prospects
- Why buyers open up only when they feel understood and not sold
Successful salespeople avoid rushing pitches. They take the time to uncover the impact, determine priorities, and reveal the truth.
Truth creates clarity.🔸Clarity builds trust.🔸Trust moves deals forward.