Cold calling is far from dead. In fact, research shows that 82% of buyers still accept meetings after a series of cold calls—but only when sales teams use the right strategy.
In this video, we reveal why top-performing companies continue to invest in cold calling as part of their sales process, and how your team can do the same. You’ll learn:
Why persistence and the 6-touch rule drive higher conversions.
How roleplay, AI practice tools, and power dialing give sales reps a competitive advantage.
The benefits of a no-pressure, conversational prospecting system buyers actually respond to.
How consistency compounds into real pipeline growth.
If your team needs more meetings, stronger activity, and measurable sales results, this training will show you how to build a repeatable, confidence-driven approach.
👉 Ready to strengthen your team’s cold calling performance? Schedule a call with Sandler Training today.