LET'S TALK ABOUT THAT MONEY SITTING IN YOUR BUDGET

By Sandler by Tati Botta

I want to talk to you about something that may be sitting quietly in your budget right now: that $30K (or whatever the number is in your world) that’s allocated for training.

If you’re like many sales leaders I speak with, you’re asking yourself, “How do I actually use this before year-end in a way that matters?”

The reality is, as the year winds down, it’s easy to let that money sit untouched. You’re busy closing deals, managing performance, and making sure the team finishes strong.

But here’s the truth: unused budget doesn’t roll over into next year—it disappears. And even worse, if you don’t use it, it can send the wrong message to leadership: that maybe you didn’t really need it in the first place.

So, let’s talk about how to make the most of this investment in a way that helps your team right now and sets you up for success in 2025.

Budgets don’t fall from the sky—you have to fight for this money. You justified the need, made your case, and probably went back and forth with leadership to get it approved. That effort shouldn’t go to waste.

Think of it like sales: you closed the deal internally, now it’s time to deliver the value. If you let it lapse, you risk facing a tougher conversation when you ask for funding next year.

On the other hand, if you use it strategically, you’ll have a story to tell about how those dollars translated into improved performance, stronger pipelines, and better results.

This is your chance to show that investing in your people is not just a “nice-to-have,” but a revenue driver.

Let’s set up a quick conversation to explore options that make this budget work as hard as your team does. Together, we can design a program that drives real results before the year ends.