As the world returns to a sense of normalcy in the post-Covid world, it is critical for the business community to return to in-person networking. Networking can take many shapes and forms; some of the most common business networks include a Chamber of Commerce or a Rotary Club. I recently joined a Business Round Table Discussion Group through a Chamber referral in my efforts to meet like-minded business owners and decision makers. Earlier this month our typical meeting room was not available, so we discussed riding a trail to support one of our members who runs wonderful adventures with the help of her equine team.
Excited to meet new members, I signed up and what I thought would be an innocent ride through Hitchcock Woods* turned into much more simply because I put myself out there to meet my fellow business owners face to face. It was a bit of education mixed with relaxation as we took in all the Woods had to offer, all while getting to know each other a little better in a not-so-normal setting. After the ride we enjoyed some snacks and yet more small talk about our roles. As we cleaned up to leave, I noticed a small cooler bag left behind. I volunteered to return it to the member who brought it but had left to return to her business. Later that week I contacted the owner of the bag and we agreed to meet so I could return it.
A simple five-to-ten-minute exchange returning the bag became revelatory as we were now having a meaningful one on one conversation about each other’s business. She explained she was meeting her team of employees for their monthly lunch, and I explained the launch of my new venture. Without hesitation she shared some referral sources with whom I should connect to help expand my network. One of the referrals led to yet another face-to-face meeting for coffee that ran over an hour and which I know will lead to more introductions.
As we teach our clients here at Sandler: body language is one of the most critical components in communicating with a client or referral source. In my opinion the only true way to read body language is to put yourself out there, meeting prospects or referral partners face to face.
Who would have thought a simple ride on a horse named Duke would lead to a connection with literally thousands of members in a diverse business community.
* "Hitchcock Woods" is a urban forest located in Aiken, South Carolina. Spanning approximately 2,100 acres, it is one of the largest in the United States.
John Michielini
John is a dynamic professional with over 30 years of experience in sales, financial securities, and business ownership. His goal is to leverage his expertise and passion for success to help others achieve their full potential. With his dedication and drive, John makes positive impacts and contributes to the success his customers.