In today’s competitive sales landscape, doing the right thing isn’t just good ethics—it’s good business.
Sandler Rule #16 reminds us:
“It’s unethical to sell someone something they don’t need. It’s also unethical not to sell someone something they do need.”
This video explores how following a proven process of qualification, discovery, and honest conversation ensures you never oversell—or underserve—a client. Learn how ethical selling creates better relationships, stronger referrals, and a more sustainable business model.
Whether you’re leading a sales team or managing your own book of business, this principle gives you permission to prospect confidently and close with integrity.
Want to learn more? Click here to connect with a Sandler trainer.
