The holiday season is a perfect chance to unwind, reconnect, and recharge—but it can also bring distractions, chaos, and a flood of prospects saying, “Let’s revisit this after the holidays.”
That’s the dreaded “holiday slide,” and if you’re not careful, it can sap your momentum during one of the most critical periods of the year. Here’s how to stay focused while still enjoying the season:
Shift Your Mindset About Year-End Sales
Believing that deals stop in November and December will become a self-fulfilling prophecy. Many deals still close—just with the right prospects who stay engaged.Stick to Your Process, Not Their Excuses
Prospects may offer every reason to delay. Hold fast to your standards and the rhythm that drives results.Lead With Empathy, Not Features
Holiday stress affects buyers. Instead of overwhelming them with details, focus on clarity, reassurance, and solutions that ease their concerns.Define Meaningful Year-End Goals
“Survive December” isn’t enough. Set specific targets, plan your activities, and decide exactly what success looks like before the year ends.Partner for Accountability
It’s easy to drift during the holidays. Team up with someone who challenges and motivates you—no energy wasted on commiseration.Maintain Confidence and Control
Buyers may try to push timelines. Stay poised, ask curious questions, and guide the process with confidence.
The holidays are meant to refresh you—but they don’t have to slow your progress. Be deliberate, finish the year with momentum, and step into the new year ready to hit the ground running.
