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Don't Let Buyers Get in Your Head

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Keep Your Sales Game Strong

Ever notice how things go south fast in sales when you start getting emotional about it? When you let your feelings get tangled up, buyers basically take the wheel, and that's usually not good for your sales numbers. It makes it tough to do your job well.

Are You Getting Too Emotional in Sales? Check These Signs:

You might be letting a buyer into your "personal headspace" if you've ever:

  • Given a discount or made a compromise just because you didn't want the buyer to dislike you or think badly of you.
  • Offered a price cut without even being asked.
  • Felt awesome about yourself because someone bought from you.
  • Felt down in the dumps because someone didn't buy from you.

If any of those hit home, then guess what? You chose to get emotionally invested, and that rarely ends well.

Why Getting Emotional Messes Things Up

When you let your emotions tie into the sales outcome, you're basically giving buyers an open invitation to play you. If your self-worth is wrapped up in whether someone buys or not, you're at a huge disadvantage. It makes it way harder to do the tough stuff, like asking those necessary questions and then just waiting for the answer instead of nervously rambling to fill the silence.

It's like you're constantly looking for their approval, and that opens the door for them to get into your head.When they're in your head, you're way less likely to make smart decisions, like instantly slashing prices just because they hinted at it. That hurts your company's profits and doesn't do you or your team any favors.

As professional salespeople, it's our right and our job to draw a clear line between our personal self and our professional self. You get to decide where that line is and protect it. You also get to choose not to let buyers mess with you, and to step away from that urge to seek their approval.

If You Get Played, It's On You

Here’s the kicker: if a buyer manages to manipulate you, it's actually your fault, not theirs. Why? Because you let them into your personal space.

The Big Takeaway: You Call the Shots!

Here's the simple truth: the sales process isn't where you go to meet your emotional needs. Someone can tell you "No," sure. But that "No" can't knock down your self-worth as a person unless you give it permission to. Once you get that, and act on it, you'll be exactly where you need to be with buyers: in the driver's seat.

If this hit home, you’ll want to check this out too! Sell Like You Don't Need the Business