Sales enablement in 2025 isn’t about providing a few decks and scripts. It’s about enabling the entire revenue team to deliver personalized, value-driven experiences that lead to retention and renewal.
As customer acquisition costs rise and renewals drive more revenue than net-new sales, sales managers must rethink enablement to focus on:
Personalized buyer experiences
Seamless internal collaboration
Enabling the post-sale journey
The Three Pillars of Modern Enablement
1. Enablement for the Entire Buyer Journey
Sales enablement now extends beyond the close:
Customer success needs onboarding scripts
Renewals teams need access to pain & budget info
Everyone must understand the buyer’s journey
2. Enablement for the Team, Not Just the Rep
Too often, enablement is an individual exercise. Today, it's team-driven:
Cross-functional handoff playbooks
Collaborative coaching sessions
Shared CRM notes rooted in Sandler's qualification framework
3. Enablement for Retention & Expansion
The sale isn’t over when the contract’s signed. That’s when retention starts.
Sandler’s Fulfillment and Post-Sell steps ensure that your customer feels validated and supported.
Sandler in Enablement: Tools That Work
Onboarding Role-Plays: Use the Sandler Submarine as a customer success map
Renewal Coaching: Train reps to re-discover new pain, even with long-time clients
Post-Sell Templates: Give CS teams structured post-deal calls that reaffirm buyer expectations
Enablement today is about creating continuity—not just competence. With Sandler’s behavioral frameworks at the center, you can build a revenue team that moves in sync, retains more customers, and sells with purpose.
