🎄 A Salesperson’s Holiday Wish: What If Santa Could Fix Your Sales Challenges?
Sales today is no walk in the snow.
Buyers are more skeptical. Competition is louder. Prices are under constant pressure. Algorithms keep changing. AI is making the world faster, and your quota isn’t getting any friendlier.
Everyone seems to have an opinion about how easy selling should be:
• Leadership wonders why customers don’t instantly see the value.
• Marketing insists they’re handing off “amazing” leads.
• Prospects ghost you mid-conversation like it’s a hobby.
• And your to-do list? It multiplies like elves on espresso.
Some days, you feel stuck in the middle. Trying to hit your number while dealing with the same objections and stalled deals over and over again.
You want to grow. You want to succeed. But you’re exhausted. You keep solving everyone’s problems…except your own.
So you get home, flop onto the couch, breathe in the scent of pine from the Christmas tree lights, turn on a show…and fall asleep before the popcorn is gone.
And that’s when the magic starts.
❄️ A Sales Dream: Enter Santa, the Head of the Ultimate Revenue Team
In your dream, you find yourself transported to a winter village bursting with productivity. Cheerful elves packing, stacking, and shipping on-time with flawless execution. They have goals. They have KPIs. And no one is whining about pipeline accuracy.
Then you see him. It’s really him. The Big Guy.
Red suit. White beard. Legendary leadership presence.
Santa turns, spots you, and waves you over.
“Hey there, my friend. Looks like you’ve had a rough sales year. Take a seat. Tell Santa what’s on your list.”
You hesitate. You’re not used to being asked what you want. But Santa’s right — it has been a tough year.
So you think about the real obstacles that keep holding you back…
Your Modern Sales Wish List 🎁
1️⃣ I Wish I Could Be More Self-Sufficient in My Selling
You’re tired of waiting for answers, approvals, and chasing internal roadblocks.
You want confidence. You want control. You want the ability to solve your own sales challenges. The sooner the better.
No more learned helplessness. No more “I’ll check with my manager.”
You want skills that make you the trusted advisor, not the order taker.
2️⃣ I Wish My Pipeline Was Clean, Real — and Full
Sure, a big pipeline looks impressive.
But old deals don’t close.
Ghosted deals don’t close.
“Maybe someday” deals don’t close.
You want:
✔ Opportunities that are qualified
✔ Buyers who commit to next steps
✔ Real forecasting — not fiction
A healthy pipeline is oxygen. You want more of that.
3️⃣ I Wish I Had Time (and Energy!) to Level Up
You’re busy chasing fires. And endless list of emails, CRM updates, random last-minute tasks.
But you crave:
🔥 More training
🔥 More coaching
🔥 More development
🔥 More time to sharpen skills instead of surviving the day
You don’t want to just work harder.
You want to sell smarter.
4️⃣ I Wish Prospecting Didn’t Feel Like Mount Everest
You know prospecting is the lifeblood of sales. You know you need to do it. But the truth is, you have been procrastinating. You shy away from it and you have your reasons.
Cold calls feel awkward.
Messages feel ignored.
Social selling feels overwhelming.
But deep down, you want to:
• Start more conversations
• Create more opportunities
• Feel confident reaching out
• Prospect with a plan — not panic
You want prospecting to be a habit, not a last resort.
5️⃣ I Wish I Had a Coach Who Actually Helps Me Grow
You don’t need someone telling you:
“Here’s how I did it 20 years ago…”
You want real coaching that:
✔ Uses questions, not lectures
✔ Builds accountability
✔ Changes behavior, not just numbers
✔ Helps you push past comfort zones
✔ Makes you better every week
You know that great performers have coaches, not scoreboard reporters.
Santa smiles and pats your shoulder.
“That’s a fantastic list. You’re not alone. I find that most salespeople wish for those very things.”
Then his voice lowers…
“I’ve got good news…and a bit of bad news.”
You brace yourself.
🌟 The Good News
You’re thinking like a high-performing salesperson.
You’re hungry to improve.
You know where you need help.
That self-awareness is your competitive advantage.
🎁 The Bad News
Santa doesn’t run a Sales department.
“I’m in the toy business. But I do know someone who specializes in modern sales development…someone who can help you turn that wish list into wins.”
He winks.
“Call Robin Green. Tell him Santa sent you.”
The dream fades.
You wake up smiling.
And for the first time in a while you feel hopeful.
Ready to Make Your Sales Wish List a Reality?
If you want to:
✨ Build real selling confidence
✨ Clean up your pipeline
✨ Prospect more consistently
✨ Improve sales conversations
✨ Actually hit — and exceed — your goals
You don’t need holiday magic.
You just need the right system, skills, and coaching.
Robin Green
Robin Green is the President and Owner of Ascend Performance, Inc., a certified and award-winning Sandler Training Center in Richmond, VA. He specializes in helping companies of all sizes develop the Attitudes, Behaviors, and Techniques that will help them reach new levels. Robin is a keynote speaker and podcast host. You can reach him at robin.green@sandler.com. He helps companies and motivated individuals with sales, management, and customer service training.
