In sales, action is everything. You can have the best plan, the sharpest message, and the clearest strategy—but without execution, none of it matters. To truly succeed and reach your potential, there are five essentials every salesperson must put into play.
So, what’s the hardest part of selling?
- Breaking down customer growth potential?
- Mapping a territory?
- Writing a strong prospecting message?
- Building qualifying questions?
- Preparing for stalls and objections?
- Setting a plan to hit your goals?
Sure, they’re all important. But the hardest part isn’t on this list.
👉 The real challenge is taking action.
Too many salespeople never get their plans off the ground. They procrastinate—not always with an obvious “I’ll do it tomorrow,” but with endless tweaking. Double-checking numbers. Rewriting scripts. Perfecting plans. Staying in the “safe” zone of prep work instead of stepping into the arena of real conversations—where rejection, setbacks, and vulnerability live.
The truth? Perfect doesn’t exist. Action beats perfection.
“Good enough” gets you in the game. And once you’re in action, you can adjust, learn, and win.
5 Things Every Salesperson Must Have
A System
A repeatable process for identifying, qualifying, and developing opportunities—so you invest your time in the right prospects.Skill
Especially communication: asking meaningful questions, listening with intent, and keeping conversations focused and productive.Belief
In yourself, your company, and your product or service. Belief fuels confidence—and confidence drives success.Desire to Improve
Like great pilots, great salespeople are always learning. Every call, every meeting, every deal is a chance to get sharper.Commitment
A true, 100% commitment to doing your best—for your customers, your team, and yourself. Your impact is measured by the quality of service you provide.
Contact the Sandler Michigan | EAM Consulting in Troy, MI, team HERE to talk more...we are happy to help you and your team grow your organization.Â
