Blending in is the quickest way to get overlooked.
If your outreach sounds just like the last five sales calls your prospect had, why should they remember yours?
David Sandler’s challenge was to flip the script: stop doing what everyone else does. The top salespeople know how to stand out—not with gimmicks, but by creating a buyer experience that feels nothing like the norm.
Ask yourself: would a prospect instantly recognize that your approach is different? Or would they struggle to tell you apart?
In a crowded market, sameness is forgettable. Standing out is the only way forward.
The best salespeople and teams win because they:
Open conversations in ways their prospects don’t expect
Focus on curiosity and questions instead of long pitches
Build trust by creating a buyer experience that feels different
Take a look at your outreach—would a prospect know the difference between you and the competition? If not, it’s time to stand out.
Because in today’s market, being different is your biggest advantage.
At Sandler Training in Troy, Michigan, we help sales leaders and their teams break out of the pack, stop blending in, and start winning more business. If you’re ready to transform your sales process, explore how our sales training programs can give your team the edge.
👉 Learn more about sales training for your team with Sandler Michigan today.
