LinkedIn can be an excellent platform for both marketing and sales. However, you have to work smart and consistently in your activities.
In Sandler, we use the term cookbook to refer to your unique list of behaviors that you do regularly and track to make sure you do them. Those can be behaviors for either personal or business development.
Here is a list of LinkedIn activities that you can pick from to build your own cookbook.
- Publish posts through your account
- Publish posts through your Company Page
- Publish articles
- Update the sections on your profile
- Update the information on your Company Page
- See who has viewed your profile and ask them if you can help them
- Comment on your competitors' posts
- Comment on your strategic partners' posts
- Look through recommended people and connect with them
- Message your connections and ask if they'll follow your Company Page
- Go through your network invitations and accept those that make sense
- Recommend people you're connected with
- Endorse people you're connected with
Of course, not all of those activities make sense in all cases. But if your ideal client is on LinkedIn, doing some of those activities consistently can help you market your business.
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About the Authors
Mike Crandall, Sandler of Oklahoma
Mike Crandall is a Speaker, Consultant, Coach and Trainer focused on Sales, Management, and Leadership Development. He's also the owner of Sandler Oklahoma, a world leader in innovative sales, management, and leadership training. They offer consulting, coaching, and training for individuals and organizations serious about professional development and growth. Mike is the author of "Motivational Management The Sandler Way" and has written a sales column for several years.
Tim Priebe, T&S Online Marketing
Tim Priebe is a public speaker, author, columnist, and the owner of T&S Online Marketing. He helps businesses that are worried they don't have the expertise or time required to incest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan. Tim's company helps with websites, social media, blogging, email newsletters, Google rankings, and online video. Time is the author of several online marketing books, including "102 Tweets," "Blog a Week," and "Online Marketing Mindshift."
