LinkedIn can be a great tool in both your sales and marketing toolbox. Of course, you first have to equip yourself with the knowledge needed to use it strategically, or it can potentially be a massive waste of time and resources.
Here's a list of resources you can utilize to make the most of your LinkedIn presence:
Sandler Resources
If you're in leadership or sales, Sandler has tons and tons of great resources. As huge advocates of LinkedIn, the team at Sandler has put together both LinkedIn resources as well as more general social networking resources.
1 - LinkedIn the Sandler Way (free book)
2 - Digital Prospecting
3 - 10 Ways You Can Use LinkedIn to Prospect More Effectively
T&S Online Marketing Resources
The team at T&S Online Marketing has helped clients with social media in general and LinkedIn specifically for years now. They've put together several resources to help.
4 - Take charge of your LinkedIn profile in 25 steps
5 - Creating a Strategic Social Network
6 - LinkedIn blog articles
7 - Free LinkedIn background images
Wayne Breitbarth resources
Once a skeptic and now an outspoke proponent of LinkedIn, Wayne Breitbarth is the author of The Power Formula for LinkedIn Success. He also has some free LinkedIn resources on his website.
8 - Free Resources For Learning LinkedIn
9 - Power Formula LinkedIn Blog
Additional Resources
10 - LinkedIn's help section
11 - The Ultimate Guide to LinkedIn Marketing
12 - Social Selling and LinkedIn Training Resources
13 - Sprout Social's LinkedIn blog articles
When it comes to LinkedIn, remember the five steps to growth:
- Awareness
- Knowledge
- Application
- Skill
- Habit
Once you are aware of the potential of LinkedIn, many of these resources can help you gain knowledge. But once you've done that, you still need to apply the knowledge over time to develop it into a skill and finally into a habit.
About the Authors
Mike Crandall, Sandler of Oklahoma
Mike Crandall is a Speaker, Consultant, Coach and Trainer focused on Sales, Management, and Leadership Development. He's also the owner of Sandler Oklahoma, a world leader in innovative sales, management, and leadership training. They offer consulting, coaching, and training for individuals and organizations serious about professional development and growth. Mike is the author of "Motivational Management The Sandler Way" and has written a sales column for several years.
Tim Priebe, T&S Online Marketing
Tim Priebe is a public speaker, author, columnist, and the owner of T&S Online Marketing. He helps businesses that are worried they don't have the expertise or time required to incest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan. Tim's company helps with websites, social media, blogging, email newsletters, Google rankings, and online video. Time is the author of several online marketing books, including "102 Tweets," "Blog a Week," and "Online Marketing Mindshift."
