A number of small factors will make or break your sales. The same is true in customer service, management, really all of business. So it absolutely applies in marketing as well!
Think about your email address for a moment. Have you ever considered what it says about you? Likely you’re using it extensively for both sales and marketing. Is it saying something you’re not intending it to?
You likely want to be viewed as a professional. Do you think using a Gmail, Yahoo, or even AOL email address looks as professional as using your own domain name in your address?
Obviously, that’s subjective, but some people would view that as unprofessional. The good news is that if you have your own domain name, you can have a more professional-looking email address. In fact, if you have a website, you can often set up your email address as part of your website hosting. Contact your website host or your IT company if you need help getting it set up.
That’s the portion of your email address after the @, but what about the part of the address before the @? That makes a difference as well!
Let’s use Mike’s email as an example of the difference between various options. Here are some email addresses he could theoretically use. And for the record, Mike’s email address is actually mike.crandall@sandler.com
- Really formal: michael.crandall@sandler.com
- Formal: mike.crandall@sandler.com
- Formal: mcrandall@sandler.com
- Informal: mikec@sandler.com
- Informal: mike@sandler.com
- Unprofessional: mikerocks@sandler.com
For some organizations and individuals, a more formal address will make sense. For others, informal is a better fit. The key is to give thought to your address and pick the one that makes sense for you and your organization.
Subscribe to Marketing the Sandler Way
Mike Crandall
Sandler Custom Growth Solutions
Mike Crandall is a Speaker, Consultant, Coach and Trainer focused on Sales, Management, and Leadership Development.
He's also the owner of Sandler Custom Growth Solutions, a world leader in innovative sales, management, and leadership training. They offer consulting, coaching, and training for individuals and organizations serious about professional development and growth.
Mike is the author of "Motivational Management The Sandler Way" and has written a sales column for several years.
Tim Priebe
Tim Priebe is a public speaker, author, columnist, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.
Tim’s company helps with websites, social media, blogging, email newsletters, Google rankings, and online video. Tim is the author of several online marketing books, including "102 Tweets," "Blog a Week," and "Online Marketing Mindshift."
