Many in the workforce today grew up learning the value of a good work ethic, and certainly, discipline and hard work can pay off. But what about working better, not harder?
Your marketing can benefit from Sandler Rule #34: Work Smart, Not Hard. A great way to apply this concept to your marketing is by using marketing automation.
Marketing automation is when you use software to automate marketing activities like email responses, reminders about classes and webinars, social media posting, and plenty more.
One of the tools we’re big fans of here at Sandler is HubSpot. HubSpot will let you automate some of your lead nurturing, using each prospect’s behavior to send custom emails. It also enables you to schedule your social posts to be published when your ideal prospect will see them. And there are plenty of additional marketing automation features. HubSpot also has a CRM, which means that the marketing team and sales team can work much more efficiently together.
There are other tools and options out there as well. Mailchimp will let you schedule email campaigns and do some other basic marketing automation. Platforms like Hootsuite and Buffer let you schedule your social media posts ahead of time. Often, your website itself can be set up to send automatic responses when people fill out forms, as well as adding them to your email database.
The goal of marketing automation is not just to make your job easier but to make it all about your prospects. Personalizing the message your prospects see based on their information and behavior is a huge part of marketing automation.
Yes, a time and even money investment is required to set everything up, maintain it, and pay for the ongoing services. But marketing automation is a great way to work smart, not hard.
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Mike Crandall
Sandler Custom Growth Solutions
Mike Crandall is a Speaker, Consultant, Coach and Trainer focused on Sales, Management, and Leadership Development.
He's also the owner of Sandler Custom Growth Solutions, a world leader in innovative sales, management, and leadership training. They offer consulting, coaching, and training for individuals and organizations serious about professional development and growth.
Mike is the author of "Motivational Management The Sandler Way" and has written a sales column for several years.
Tim Priebe
Tim Priebe is a public speaker, author, columnist, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.
Tim’s company helps with websites, social media, blogging, email newsletters, Google rankings, and online video. Tim is the author of several online marketing books, including "102 Tweets," "Blog a Week," and "Online Marketing Mindshift."
About the Authors
Mike Crandall, Sandler of Oklahoma
Mike Crandall is a Speaker, Consultant, Coach and Trainer focused on Sales, Management, and Leadership Development. He's also the owner of Sandler Oklahoma, a world leader in innovative sales, management, and leadership training. They offer consulting, coaching, and training for individuals and organizations serious about professional development and growth. Mike is the author of "Motivational Management The Sandler Way" and has written a sales column for several years.
Tim Priebe, T&S Online Marketing
Tim Priebe is a public speaker, author, columnist, and the owner of T&S Online Marketing. He helps businesses that are worried they don't have the expertise or time required to incest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan. Tim's company helps with websites, social media, blogging, email newsletters, Google rankings, and online video. Time is the author of several online marketing books, including "102 Tweets," "Blog a Week," and "Online Marketing Mindshift."
