Marketing is constantly changing along with new tactics and technologies as well as consumer tastes. It's up to businesses to keep up with these changes and implement new strategies.
Why? Because the same thinking will get you the same results.
Business owners and leaders must master the ability to embrace and implement change. A company's marketing effort should reflect an internal constancy of purpose and an external consistency of image.
So, how do you know when it's time to change your marketing efforts?
Signs you should change your marketing
Embracing change is a good thing, and it's necessary in business. Here are a few signs you should change up your marketing:
- You've been using the same strategy for more than two years
- You don't keep up with or implement new marketing trends
- Your budget has changed
- You're losing sales and clients
- You have new products or services
- Your website is outdated and not mobile-friendly
- Your social media engagement and following are low
Tips to level up
Switching up your marketing strategy can help increase sales, build a larger following, create loyal customers, and stay ahead of your competition. Need tips on leveling up your marketing?
Here are a few things to consider doing:
- Reevaluate or define your target audience
- Set goals
- Analyze your success and failures
- Research new trends as well as your competitors
- Create and implement a new marketing strategy
Don't abandon marketing efforts after just a month or two, but also don't be afraid to try new things.
Marketing is about up-to-date trends and strategies, innovation, and dedication. Changing up your marketing doesn't have to be extreme or complicated; it can be as simple as introducing video into your strategy. One tactic can make a world of difference.
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Mike Crandall
Sandler Custom Growth Solutions
Mike Crandall is a Speaker, Consultant, Coach and Trainer focused on Sales, Management, and Leadership Development.
He's also the owner of Sandler Custom Growth Solutions, a world leader in innovative sales, management, and leadership training. They offer consulting, coaching, and training for individuals and organizations serious about professional development and growth.
Mike is the author of "Motivational Management The Sandler Way" and has written a sales column for several years.
Tim Priebe
Tim Priebe is a public speaker, author, columnist, and the owner of T&S Online Marketing. He helps businesses that are worried they don’t have the expertise or time required to invest in doing their own digital marketing. He helps them plan where and how much to invest and often helps execute the plan.
Tim’s company helps with websites, social media, blogging, email newsletters, Google rankings, and online video. Tim is the author of several online marketing books, including "102 Tweets," "Blog a Week," and "Online Marketing Mindshift."
