It’s tempting to wind down as Thanksgiving approaches. But November is a goldmine for proactive salespeople. While competitors coast, you can book meetings, re-engage stalled deals, and set up strong momentum for January.
Create a November Outreach Sprint
Design a short-term campaign focused on booking calls before mid-December. Reach out with questions like: "How do you see the next few months playing out if we wait until after the holidays to start addressing this?" or "You mentioned [insert pain point, e.g., long sales cycles / stalled deals]. What happens if that continues for another three months?" Questions like these help you buyer think about what happens if things don't change.
Reconnect With Stalled Opportunities
Use November to go back to prospects who went quiet earlier in the year. Say: “When we spoke this spring, timing wasn’t right. Has anything changed since then?” The end of the year often brings renewed urgency.
Leverage Budget Conversations
Many companies are trying to use up remaining budget before it resets. Position your offering as a smart investment to close out the year with impact or to start Q1 stronger.
Avoid the "December Excuse"
Instead of accepting delays until after the holidays, ask: “What would need to happen now to avoid scrambling in January?” That reframes the urgency.
Build Your Q1 Now
Don’t wait for January to start pipeline building. The work you do in November will determine whether you start the year slow or strong. Prospect now, close later.
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