Events Reinforcement - Pain Indicators by Buyer Persona

You know your buyer, and you are familiar with their job description. But do you know what motivates their behavior? Do you understand the specific pain they face in their role?

In this course, learn how to craft buyer personas that help you better understand your buyer and prioritize what is important to them. Use buyer personas to ask better discovery questions, elicit pain indicators, and uncover pain. Build credibility by showing awareness of role-specific motivations and pain.

Through hands-on activities and peer-to-peer learning, you can add persona-specific pain indicators to your tookit for a better discovery process.