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STAR-Performance Group
The Next Evolution
of Sales Is Here
Solve Your
Toughest
Challenges
Sales tools that solve today’s toughest sales challenges
  • Finding and Closing Enough Profitable Deals
    Many salespeople struggle to meet enough prospects to meet revenue and quote attainment goals.
  • Helping Prospects Navigate the User Journey
    Prospects are looking for a consultative sales approach that provides value throughout the entire sales process.
  • Eroding Margins 
with Discounts 
and Concessions
    Prospects expect large discounts because they haven’t connected the value to pain.
  • Finding
and Keeping
Top Talent
    Finding, choosing, and onboarding new team members can be challenging while expensive turnover of staff can be crippling.
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Why Sandler
  • The Proven Sandler
    Selling System
    50K+ businesses and professionals have found success
  • Unlocking Potential
    Through B-A-T

    Comprehensive approach to behaviors, attitudes, and techniques

  • Post-Training
    Support
    Continuous reinforcement to develop long-term success

Sales Training in Frisco

Transformative Resources & Coaches Elevating Businesses

In the heart of Frisco, STAR-Performance Group stands as a beacon of progress and empowerment in the business development arena. Far surpassing the conventional bounds of seminars, webinars, or mere training programs, we’re your premier partner committed to magnifying your sales prowess.

At the core of our offerings lies the renowned Sandler Selling System, a testament to over five decades of sales excellence and innovation. This robust foundation has been instrumental in catapulting more than 50k businesses to new heights—boosting revenue, enhancing confidence among sales teams, fostering business growth, and honing professional skills to conquer new summits of success.

Connect with us today and see what's possible when expertise meets customization.

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Award-Winning Business

  • Top 20 Company 2024 Sales Training
  • Selling Power Top Sales Training Companies 2024
  • Top 20 Sales Training and Enablement Company in 2023 by Training Industry
  • Top Virtual Sales Training Companies in 2023 by Selling Power
  • Top 20 Sales Training and Enablement Company in 2022 by Training Industry
  • Top 25 Sales Training Companies in 2022 by Selling Power
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Sandler Success Stories

Hear how professionals and businesses have unlocked potential and achieved remarkable success.

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