Building Trust in Sales: Key to Successful Deals
The Crucial Role of Trust in the Sales Process
Trust stands as the cornerstone of successful client relationships and transactions. While many sales professionals strive to be liked by their clients, research underlines that trust is far more crucial than likability in closing deals. A study by Cornell University revealed that while 98% of people want to be liked, it is trust that truly drives purchasing decisions. Customers may not necessarily like their service providers, but they will always need to trust them to make a purchase.